Tag Archives: marketing

A little more about promoting your book… indirectly.

So many times, when I go on writer’s profiles to decide if I want to follow their tweets, I find tweet after tweet saying, “Buy my book…” Does that work? Probably not. It’s time for writers to realize that hitting … Continue reading

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Selling your book without resorting to hard-sell tactics.

If you’re a writer and have a book you are trying to sell, your blog can help you in many ways. You can post the book cover on it and tell a bit about the book to entice people to … Continue reading

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Who do you want following you on Twitter?

There are many answers to the question regarding who you want following you on Twitter? Here are some things to think about when building your Twitter presence. Are you on Twitter for business or for socialization? If you are using … Continue reading

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The way you market reflects your values

Marketing is now a huge part of the author’s workload. Have you taken the time to learn how to do it and to learn what you are communicating through your marketing? The way you market certainly affects the way you … Continue reading

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Getting started with book marketing

I talked with a friend last night. He published a book. In fact, I helped him put it together a few months ago. He sounded a bit disappointed when he said  that he had only sold ten copies. I reminded … Continue reading

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If you don’t use Social Media for marketing, why not?

Business is all about communication. When you publish a book, you become a business owner as well as a published author. Whether you self-publish or publish through a traditional publisher, you need to be involved in marketing if you want … Continue reading

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Small business guide to effective marketing strategies. It all applies to writers too.

Whether you are marketing your writing or a new fangled yo-yo, marketing strategies are the same for most small businesses. You just need to insert your business into the model. The goal of marketing is to attract customers who want … Continue reading

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How writing ebooks can help your business.

Do you have something important or helpful to say about your business? If you do, then you may have an ebook within you that will help your business. Here are some of the ways ebooks can help your business: 1. … Continue reading

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The 10 most common mistakes on Twitter

Once you set up your page on Twitter, it’s relatively easy to use. Effective use of it is an entirely different matter. Here are the most common mistakes people make on Twitter: 1. Before setting up a page on Twitter, … Continue reading

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Keep your marketing plan in the back of your mind.

Years ago, I co-authored a book to be used by special educators. It was a language curriculum. No agent was needed and no multiple submissions. We just put together a couple of sample chapters and sent them and a query … Continue reading

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