Category Archives: book marketing

Getting Ready for a Book Fair

I participated in a two-day book fair recently and the experience reminded me how much preparation is needed before you present yourself to the public. I thought I’d take today to give you some items on my book fair preparation … Continue reading

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Book Fair…. how to prepare for one

I have a two-day book fair coming up this weekend.  It’s in Melbourne, Florida at the Eau Gallie Civic Center. If you happen to be in the area, stop by. If you like art, you’ll also be pleasantly surprised that … Continue reading

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Determining if there is a market for your book

You might be itching to write a book on a certain topic….. If you are and don’t care whether there is a market for it or not, then just start writing. But, in most cases, even with  a burning desire … Continue reading

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Getting Ready to Sell Your Book: Help You Books Fly Off the Shelves

The excitement of publishing does get to us sometimes. I know that as my books neared completion, I became antsy to publicize them. I know it’s hard to wait until everything is in place, but you’ll do yourself a disservice … Continue reading

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Before you launch your book… get ready.

Before you write, it’s good to know that there will come a point when you feel your book is finished. You’ve written, rewritten, edited, proofed, had it edited and had it proofed. You name it, you’ve done it.  Most people … Continue reading

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A little more about promoting your book… indirectly.

So many times, when I go on writer’s profiles to decide if I want to follow their tweets, I find tweet after tweet saying, “Buy my book…” Does that work? Probably not. It’s time for writers to realize that hitting … Continue reading

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Selling your book without resorting to hard-sell tactics.

If you’re a writer and have a book you are trying to sell, your blog can help you in many ways. You can post the book cover on it and tell a bit about the book to entice people to … Continue reading

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The way you market reflects your values

Marketing is now a huge part of the author’s workload. Have you taken the time to learn how to do it and to learn what you are communicating through your marketing? The way you market certainly affects the way you … Continue reading

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If you don’t use Social Media for marketing, why not?

Business is all about communication. When you publish a book, you become a business owner as well as a published author. Whether you self-publish or publish through a traditional publisher, you need to be involved in marketing if you want … Continue reading

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Small business guide to effective marketing strategies. It all applies to writers too.

Whether you are marketing your writing or a new fangled yo-yo, marketing strategies are the same for most small businesses. You just need to insert your business into the model. The goal of marketing is to attract customers who want … Continue reading

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