One of the most important things to remember when you write a press release is that you are writing to make it easy for another writer to write about you. The first thing you want to do is to interest the person (writer, blogger, editor of magazine, radio or tv station) in you and your writing. After you interest them, you want to make them realize that your article will be a snap, because you have given them all the information they need.
For another blog I write, I receive lots of press releases. It’s surprising how many writers short change this process. Don’t. Here are some tips to get the most out of your press release.
1. Write it in the third person so the writer you are sending it to can use parts or all of it as it is. If you say, “Lou Belcher just published her fourth book..,” the writer will be able to lift that sentence as is without having to fuss over the pronouns. If you say, “I just published my fourth book..,” The writer will have to rewrite the press release. If the writer is rushed for time before the paper/magazine goes out and has a choice between yours written in the third person and one that will need extensive revision, yours will win out.
2 Write a comprehensive yet concise press release. If you’re writing about an event, such as a book signing, cover the information about your book, but also cover the who, what, when, and where of the event as well. If you provide all the information, the writer won’t have to make countless phone calls to patch together the article.
3. Combine pertinent information about your book and the event you are announcing. At times, papers, magazines, or blogs will announce the release of a book, but it gives added purpose to the article if you also include information about an event connected with the release of your book.
4. Also, include an interesting paragraph about the topic of your book. This will give the writer a hook for their article.
5. Include information about yourself in case the writer wants to include a bio with the article. Ensure that the information in the bio is related to the topic of your book or your writing in some way. People want to know what lit a fire under you about the topic of your book. That makes reading the book more meaningful to them.
6. Include a photo of yourself and a photo of the book cover.
Make the job easy for the writer of the blog, the newspaper, magazine or TV spot and you’ll find that your press release will catch their eye.