I have often blogged about blogging. My usual message is to keep it short and meaningful. It seems to be sound advice, but there are exceptions to every rule. As a general guideline, I would suggest that you keep your posts to 400 to 600 words. And even though I’m about to tell you about an exception to that rule, I still stand by that word count as a guideline.
The exception happened this morning. It all started a week ago. My brother watched the movie Forks Over Knives and suggested that I watch it. If you don’t know the movie, it’s about the efficacy of a plant-based diet. I had some questions about it and a friend, who is a nutritionist, suggested that I read a blog post at http://www.rawfoodsSOS.com. What did I find? I found a post that was 50 pages long. Now by anyone’s standards, that is too long for a post in this age of instant gratification. But was it.
Obviously, it was not too long. It’s only too long if people don’t read it and if people don’t read it, they won’t comment on it.
Well, I can only assume that many people read it, because, at least 1854 people commented on that blog post. And they weren’t short comments either. They were in great detail. How do I know this? I read many of them.
Just for interest sake, here are the rest of the statistics. The total post, including blog post and comments was 667 pages equaling 273,736 words. At first I thought my word counter had gone crazy, but as I skimmed through the pages, I found that the statistics were true.
Why am I telling you this. First, because I thought it was interesting and it astounded me. Second, because it’s such a wonderful example that there are now absolute rules in all of this. So, if there are no absolute rules, what do we do?
My advice is to be sure to allow enough time to analyze how you are doing. Periodically, take a look at your blogging patterns , including how often you post, what topics you cover, how long or short are your posts, how many and what kind of comments you receive, etc.
Use the analysis of the information you gather to make decisions on what modifications are needed. Be honest with yourself and follow the trends you see emerging during your analysis. If the audience you are gathering want longer posts, give them longer posts. If they tend to respond more readily to short posts accompanied by a photograph, give them that. Whatever you do, balance this information with the goals and objectives y ou have set for your goal.
Above all, welcome an objective view of your blog and it’s popularity in order to analyze how you are doing and how you can do it better.