When I first published Ready, Set, Tweet: A Speedy Guide to Twitter, I was doing zoomies around the Internet signing on to every book site and social media site I could land on. I’m afraid in my enthusiasm, I wasn’t as organized as I should have been. I threw down the title to my book and the cover and filled out a profile page on each one then moved onto the next. My mistake is that, like so many other people, I didn’t return on a regular basis to check in and get to know the others who frequented each site.
I’m afraid this is what many writers do. We’re all told to establish a platform, but doing it this way it is a weak one at best.n It’s true, the social media commitment can eat up a good chunk of every work day. But, if you’re going to put your name and your book out on those sites, then plan in the time to maintain them, to interact a bit, and to be a real partner to others.
It would be wonderful if all you had to do is list your URL here and there and people would flock to your book. But activity yields activity. The clearest example I can give of this is what happened when I put some art work on ETSY. Nothing happened. No one was visiting the drawings I posted. As an experiment, one morning I put up a new drawing and immediately went over to Twitter and tweeted the URL to that picture.
Within a few minutes, that page had received about 35 hits, more than the whole shop had received since I signed on.. I think you can generalize what I discovered that day. Action, creates reaction. Give people the information and they will visit any page you want them to. That doesn’t mean you’ll necessarily make a sale on one tweet, but you’ll make more sales if someone actually visits your site than you will if it just sits there. My theory… out of the visitors I entice to my shop or my book sites, some are bound to eventually buy or tell a friend who can’t live without what I have to offer.
Now, with six blogs, I definitely have to ration my time in order to keep the commitment to the books I want to write. Some fancy scheduling is required in order to work it all in. Your commitment to working out a schedule so you can have it all, will make it happen. I think the best you can do, is to always put in a scheduled amount of time on your book then switch gears and put in some scheduled time on your platform. You’ll be glad you did.