Marketing is now a huge part of the author’s workload. Have you taken the time to learn how to do it and to learn what you are communicating through your marketing? The way you market certainly affects the way you are perceived by the public.
I’ve followed blogs (briefly) that seemed to contain good information, but where the author feels a need to tell you to buy their book in the last paragraph of every post. This marketing tactic is too obvious for me. It tells me that the author is not really interested in passing along sound and valuable information. Instead, he or she is mainly interested in getting to that last paragraph and selling books. I don’t follow those types of blogs any more.
In marketing, you are not marketing your book, you are marketing yourself. If you write interesting and valuable blog posts, people will come back. They will look for other things you have written and they will buy your book. Today’s tip is to have your marketing reflect your values. You’ll come out ahead in the long run for it.