If you don’t use Social Media for marketing, why not?

Business is all about communication. When you publish a book, you become a business owner as well as a published author. Whether you self-publish or publish through a traditional publisher, you need to be involved in marketing if you want to sell books.

If you haven’t marketed a product in a while, you need to know that the landscape of marketing has changed. First of all, money is tight. If someone is about to buy a book, they want to know they’ll like it… that they’ll get their money’s worth. With social media so readily available, the day of spur-of-the-moment purchases is behind us.

Marketing in the form of blasts directly to the customer is the route we most remember (magazine ads, email promotions, newspaper ads, etc). Today, customers are more inclined to talk to each other before buying, and they are quickly becoming accustomed to talking to you as well.  If you don’t have an online presence and means to talk about your book, you may lose out.

Word of mouth is bigger than ever. Therefore, the reasons for not learning how to use social media for marketing are becoming obsolete. It’s time to make sure you are part of the conversation. Learn all you can about social media marketing. Embrace it. Use it.

If you don’t use social media for marketing, why not?

About loubelcher

I'm a freelance artist and writer. I enjoy anything whimsical and my art and writing generally concentrate on the lighter side of life.
This entry was posted in book marketing, social media and tagged , . Bookmark the permalink.

2 Responses to If you don’t use Social Media for marketing, why not?

  1. Nice words of wisdom, Lou. If anyone hopes to be sucessful in publishing their works and achieving their sales goals, it is critical that the ‘new’ business model of social media be part of the marketing mix. Word-of-mouth advertising is as old as the ages, and whether it be face-to-face or online, one thing rings true – a conversation most definitely takes place.

    Money is indeed tight these days, and as a result, most people are on a budget. This begs the question of the necessity of one’s product being top notch; one that is worthy of a person’s cold, hard-earned cash. I remember learning about what Berry Gordy, the founder of MOTOWN Records, used to ask his staff before deciding to release a particular record, and that was: “If you had your last five dollars in your pocket, would you be willing to spend it on this record or would you use it to buy a sandwich?” If the answer was a sandwich, the record was not released. Of course, those days preceded the Internet.

    To your point, I concur that social-media marketing is here to stay and should be strategically utilized!


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