Business is all about communication. When you publish a book, you become a business owner as well as a published author. Whether you self-publish or publish through a traditional publisher, you need to be involved in marketing if you want to sell books.
If you haven’t marketed a product in a while, you need to know that the landscape of marketing has changed. First of all, money is tight. If someone is about to buy a book, they want to know they’ll like it… that they’ll get their money’s worth. With social media so readily available, the day of spur-of-the-moment purchases is behind us.
Marketing in the form of blasts directly to the customer is the route we most remember (magazine ads, email promotions, newspaper ads, etc). Today, customers are more inclined to talk to each other before buying, and they are quickly becoming accustomed to talking to you as well. If you don’t have an online presence and means to talk about your book, you may lose out.
Word of mouth is bigger than ever. Therefore, the reasons for not learning how to use social media for marketing are becoming obsolete. It’s time to make sure you are part of the conversation. Learn all you can about social media marketing. Embrace it. Use it.
If you don’t use social media for marketing, why not?