If your book is about art, sell it in an art gallery or art supply store. If your book is about fishing, sell it in a bait shop or sporting good store. If your book is about cooking, sell it in restaurants or gourmet shops. Although we think the most logical place to sell books is in a book store, that might not always be the case. Here are some tips on how to promote your book at signings or public functions:
1. Book stores. It is often good to launch your book with a book signing at your favorite book store. Regardless of the topic of your book and whether fiction or non-fiction, you can usually make the most of launching the publication of your book by doing so in a book store because they are most used to handling such events. On the day of the event, be sure your table is situated in a busy part of the store. Have bookmarks available complete with your business information and information about where to buy the book printed on them. If there isn’t a line at the table to buy books, stand up and greet the customers by handing them information about the book, such as a bookmark or post card or brochure. Some writers give away pencils or pens with their information on them. The point is to get your information in the hands of the public. You never know who might buy a book later because they had that bookmark.
2. Public functions. Many writers go on the speaking circuit to gain opportunities to promote and sell their books. Try to book yourself with groups that are naturally interested in your topic. For example, if you’ve written a book on rock gardens, you may want to speak to garden clubs. If you’ve written a book on golf, you may want to speak at a golf club or book a signing in a pro shop. In any case, tie your book into public functions where they most naturally occur. Use the opportunity to establish yourself as someone who is entertaining and well informed. Instead of concentrating on selling your book, concentrate on selling yourself. Provide a talk on a topic that is related to the topic of your book, but doesn’t sound like a sales pitch. People will naturally want to buy your book if they find what you say something interesting, because they will assume that you write in an interesting manner as well.
3. If you write fiction, you are not precluded from giving talks on your favorite topic of interest in order to promote your book. Just pick a subject that is related to something in your book and entertain your audience with it. For example, if the heroine in your novel quilts, you could give a talk about quilting at a quilting guild meeting. It’s a good idea to give the audience a handout about your topic. Be sure that your contact information and information about your book is listed on it somewhere, so if someone decides to buy your book a day or a week later, they will have the information.
Use every opportunity to promote your book, but don’t be too obvious with it. Remember, your book will be as memorable as you are, so learn to engage the audience and make an impression.