Marketing: Parking a link to your URL is not a bad idea.

I remember my first invitation to a social media site. It was for artists and I was thrilled. At last, I thought, I’ve found a place where a group of like-minded folks will land a couple times per day and we’ll have wonderful, deep conversations about art, our work, and hopes and dreams.

For the first week or so, I spent all my spare minutes jumping on and off the site. I welcomed those who joined after me and made “friends” with them. I posted a few of my photos and participated in a discussion or two. I even invited a few artist friends to join. I left comments on the pages belonging to other artists. I was very busy.

Gradually, I began to notice that I was spending much more time on there than the others and that the conversations were pretty much one sided.  Most artists joined, set up their pages, parked their URLs to their websites and blogs and went on their merry ways.

My idyllic spot was crumbling. I wondered if I should delete my page and move on. Eventually, I did move on, but I didn’t delete my page. Since then, I have discovered that I did the right thing.

What I’ve come to learn is that those folks who merely stopped by to drop off some information about themselves were right. It’s a good idea to have links strategically placed on credible sites throughout the Internet. So, I may not have found the conversation I was seeking, but I did find some traffic for my website and planted some credibility links. That’s not all bad.

About loubelcher

I'm a freelance artist and writer. I enjoy anything whimsical and my art and writing generally concentrate on the lighter side of life.
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