It’s surprising how many authors write fantastic books, but can’t write a productive press release. Oh, the press releases are well written, but that doesn’t mean that those receiving them find them useful.
Most often you will use a press release to send information to someone about your book or an event. Say you send it to another blogger, a writer at the local paper, the editor of a local magazine, or a radio or tv station. The purpose is to interest the writer or editor at that news outlet to write a story about you or feature you in their magazine or paper or on their radio or tv show.
Here are some tips on how to get the most out of your press release:
1. Include Who, What, When, Where, How, and Why information in your press release. Be sure to be thorough so the writer will not have to come back to you for more information.
2. Include pertinent information about your book and the event you are announcing. At times, papers, magazines, or blogs will announce the release of a book, but it gives added purpose to the article if you also include information about an event connected with the release of your book.
3. Also, include an interesting paragraph about the topic of your book or an event connected with your writing of the book. This will give the writer a hook for their article.
4. Include information about yourself in case the writer wants to include a bio with the article.
5. Include a photo of yourself and a photo of the book cover.
By including all of these items in your press release, you will make the writer’s job easier. The easier you make it for the writer, the better your chances the writer will choose your story to tell.