Years ago, I co-authored a book to be used by special educators. It was a language curriculum. No agent was needed and no multiple submissions. We just put together a couple of sample chapters and sent them and a query requesting they publish our book. They wrote back and after communication back and forth a couple of times, we were in business.
Publishing nonfiction is not quite that easy these days. After all, it’s a different economy now. Publishers are much more demanding. Back then, we weren’t required to market the book. It went into the publisher’s catalog and sales took care of themselves.
Today, a good book proposal contains a marketing plan. Most publishers want to know how and what you’ll do to market the book. So, when you’re developing an idea for your nonfiction book — even if you aren’t thinking of submitting it to traditional publishers — think ahead to publication.
Before you write, think about how easy or difficult it might be to market your book. Sometimes, just keeping in mind that you’ll have to find readers will prompt you to tweak the idea in a way that will make marketing significantly easier.
And… in the spirit of marketing… I’m happy to announce that Ready…Set…Tweet: A Speedy Guide to Twitter is now available in Kindle format…