Yesterday, I suggested that before you write your book, it’s good to check out whether the public is interested in your topic. One way to do that is to blog about your topic. This will take a little bit of time, but the time will be well spent. Blogging will give you extra practice writing about the topic you’ve chosen for your book while helping you find others interested in that topic.
If you intend to test the market for your topic, you need to be proactive about it. After all, if you put up a blog and just let it sit, you’ll be lucky if people stumble across it. It’s up to you to implement measures to find traffic for your blog. Here are some ways:
1. Frequently update your blog. By posting to your blog often, you offer readers variety and consistency. They are more apt to visit often if they know they’ll see something new each time.
2. Keep your blog posts short so they are easy to read. Usually, posts containing 200 to 400 words seem to be about right.
3. Write your blog posts using descriptive words. You want to make sure the title of each blog post contains something about your topic, so search engines might find it and put it together with people interested in that topic.
4. Be sure your blog is interesting and diverse. Humor, questions, polls, suggestions are ways to elicit the involvement of your readers.
5. Use social media sites to help increase readership of your blog. When you post a new entry, tell your Facebook followers or those on Twitter that you have new content up. Encourage them to visit your blog to see it.
6. A good way to increase readership of your blog is to write well and to check for errors before you post. Show that you care and others may return the sentiment.
7. The best way to find those who might be interested in your topic is to search for similar blogs. Visit other sites on the same or similar topic and comment on their blogs. They will see your comments and the address for your website and so will their readers. Therefore, you are touching base with people predisposed to reading about your topic.
Initially, (after a couple of months) analyze the responses you have received to your topic. For now, get started on your blog and we’ll look into this and other ways to analyze the market for your book in subsequent posts.
Have a great day!